Two cities – Charmville and Upper Charmville are inveterate rivals. They fight for everything. What bothers Charmville residents the most is that their neighbors grow rich because they are located in a mountain and have a ski resort. And also they have been taking first places in beauty contests for 20 years already. Charmvillers hire a professional who has to prepare their contestant this year. They don’t suspect that this man is a cheat and has no idea what he has to do.