Product Design is a conference about digital products created by Ukrainian teams. Each case is a story of a particular project with a detailed analysis of the whole process (from the task definition and development to the idea implementation and obtaining actual results).

During this lecture, Oleksii Stiks, Head of Product Design at Parimatch Tech, explained why isn't it possible to paint a new interface on the case of the Parimatch platform's web part.

Product Design is organized by a team of professional social networks for creative industries CASES, founded in Ukraine. The conference was held in PMHUB, a creative space in the center of Kyiv.