Product Design is a conference about digital products created by Ukrainian teams. Each case is a story of a particular project with a detailed analysis of the whole process (from the task definition and development to the idea implementation and obtaining actual results).

During this lecture, Serhii Filonenko, Product Designer at Genesis, shared the case study of Avrora: from a one-button MVP to a million users.

Product Design is organized by a team of professional social networks for creative industries CASES, founded in Ukraine. The conference was held in PMHUB, a creative space in the center of Kyiv.