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What should a designer do in a product company?
What should a designer do in a product company?
Lecture outline:
1. Marketing design:
— why product companies build their own "agencies" inside and what vacancies there may be;
— what to look for when preparing a resume and how to conduct interviews;
— what to expect from the workflow of a marketing/graphic designer, what career growth is possible
Moving from marketing to product:
— what to study if you want to switch;
— options for transition (within the same company, to another company, freelance projects for portfolio);
2. Product design:
— pros and cons of working in product or outsourcing;
— B2B vs B2C, specifics of the processes;
— what to expect from the workflow of a product designer, what career growth is possible.
Lecturer: Hala Butovych is a Product Designer at DataRobot, graduate of the Product Design course.
Hala has 9 years of experience in design, almost six of them in one company. Hala will share her work experience and talk about several ways to realize designers in large product companies.