A podcast about marketing from Projector Institute. Everyone involved in marketing can learn from the experience of successful companies: learn from the mistakes of others, hear advice, and gain relevant knowledge.

The author of the podcast, Bohdan Sukhomlyn, hosts guests, who are top managers of Ukrainian and international companies. You will learn insights into their niches, the secrets of managing millions of dollars in budgets, and how to create a lovemark from a brand.

We talk about data-driven approaches, advertising, traffic sources, metrics, brand strength, corporate social responsibility during the war, and the most interesting lessons and conclusions of top companies.