Arsen Kolyba — Product Designer at Wix
Design significantly impacts product metrics, influencing everything from user engagement to revenue growth. How this happens depends on understanding metrics and effectively using data.

In this lecture, we will explore:
— Types of product metrics: from the AARRR funnel to the North Star metric
— How design can reduce customer acquisition costs (CAC) and increase lifetime value (LTV)
— How to work with activation, retention, and referral mechanics
— Vanity vs. actionable metrics: understanding what to improve.

We’ll also discuss how to start working with analytics as soon as tomorrow and how to use data to inform design decisions.