K2 HD. Business

K2 is a Ukrainian women's television channel, with a target audience of "women of 18-50 years old". The channel positions itself on the Ukrainian television as a useful and necessary tool in all areas of a woman's life. The channel viewers are women with traditional values: family, children's health and education, healthy food, beauty, fashion, travel, vacation, culture, home and comfort. They are romantic and positive.

The channel broadcasts in Ukrainian.