In order to make the British image in the Middle East attractive, good, positive and captivating news are required from this region. A lot of good news! Then the messages about explosions in mosques with human victims will look like small unfortunate blunders. And what if there is no such news?! Then a crazy suggestion of a Yemen sheikh to a London Fishing centre about the organization of a sportive fishing of salmon in Yemen will work. And even though this idea looks absolutely unreal, it turns out that fishing unites people. Especially, if they catch the fish of their dreams!