How to arrange a personal life of an aged divorced woman in a small town in Florida, the main attraction of which is the local college football team that gather an incredible amount of middle-aged single women looking for younger guys on each match? A 40-year-old Jules, mother of a teenage son, never wanted to be like them; but after a recent divorce, she is not going to shed tears alone. Encouraged her best friend Ellie and assistant Laurie, Jules returns to the ranks of brides, and, to her own surprise, soon begins to date with a young guy, and this means that life in the 40 is just beginning.