Exemplary in all respects, the Jones family settles in a small town and its members immediately become idols and favorites of all its inhabitants. This is the role model everyone wants to follow! But in fact, the Joneses are not real parents and spouses. No, they are not spies and aliens. All of them are a marketing company employees recruited and sent into the town to advertise non-standard methods of the "perfect" way of life, along with millions of products! But over time, the Joneses are beginning to discover that their job is not as simple as it seemed, and citizens begin to understand that the Joneses are not that perfect, and each of them has a secret vice.