Product Design is a conference about digital products created by Ukrainian teams. Each case is a story of a particular project with a detailed analysis of the whole process (from the task definition and development to the idea implementation and obtaining actual results).

During the lecture, Mykhayilo Pyrkh, a WIX experience designer, shared a tutorial on a redesign: how to fail A/B tests 5 times and still succeed.

Product Design is organized by a team of professional social networks for creative industries CASES, founded in Ukraine. The conference was held in PMHUB, a creative space in the center of Kyiv.