Courage is about Ukrainians. Even when you have to start from scratch. Projector Institute continues a series of free events to support those who want to change their profession and start a career in the creative industries. This time, we will discuss "How to start in Facebook and Instagram targeting" with practitioner Kostya Martynenko. Let's figure out together: — what performance marketing/targeting is; — what a targeting specialist does; — what a targeting specialist does not seem to do, but still has to do; — what channels of traffic acquisition exist; — what the main tools of a targetologist look like; — what the market looks like and how to find clients or a permanent job there. The lecture will be useful for: — marketing professionals who want to delve deeper into targeting; — all beginners who are planning to change their profession. Speaker — Kostia Martynenko, partner at Mediacraft and Perfectionist agencies, performance marketing specialist with over 10 years of experience. Curator of the Facebook & Instagram Targeting course. Kostia has worked with Syndicate, Honey Cafe, Bursa Hotel, Smartass, SPM Real Estate, Litkovskaya, Bevza, THEWATCH, Duck Side, T.C.Pizza, EBS, Gunia Project, kmbs, ebout, and even the Patrol Police of Ukraine. At the lecture on the profession, he will share real cases from his own experience.