A successful marketing campaign doesn't begin with budgets; it starts with carefully planned moves. What do you need to do to achieve KPIs and avoid a "checkmate"? Let's discuss this at the marketing conference "MOVE" by Projector Institute. We've gathered real grandmasters in the field of marketing who have helped their products grow without large budgets but with effective tools and methodologies. So, our lecturers will share their own experiences and tell you how to attract new customers, increase sales, systematically grow your audience, and not be afraid of small marketing budgets. In the lecture, you will learn: – Tips for novice marketers. – Email marketing in eCommerce. – Email marketing in the service industry. Lecturer: Ihor Shevkoplias - Ex-CMO at SendPulse. He helped SendPulse (an email marketing service) grow from 0 to several million ARR.