The host is the editor-in-chief of Forbes Ukraine, Volodymyr Fedorin. BB is the only live broadcast project of Forbes Ukraine. The audience is the active business community of Ukraine. During the stream, the viewer can actively participate in creating one of the main formats in journalism - an interview. The main thing in it is high-quality and accurate questions. In real time, the viewer can ask questions to the guests of the Business Breakfast format and get an answer. The heroes of the episodes are the leaders of the leading Ukrainian companies, business owners, and thought leaders.