In this lecture, you will learn:
- how to create a marketing strategy for a small business
- how to analyze the target audience and competitors
- what approaches are used in creating a marketing team
- how artificial intelligence can be useful in marketing
- what trends await us in 2024
- all of this through case studies and examples from the lecturer

We will also look at examples of small businesses that managed to figure out marketing and gain their first customers as a result.

Yuliia Maruniak is a marketing expert with 7+ years in digital marketing and marketing strategy. She is the curator of the Internet Marketing course, co-founder of the marketing agency "The Digital State," and a lecturer at the UCU Business School. She consults over 50 brands in Ukraine and abroad.