The SBC Ukraine Awards 2025 ceremony in Kyiv marked the definitive year-end event for the national sports marketing industry.
Over 400 industry leaders gathered at Event Hall Kyiv by Ramada Encore to honor the most outstanding projects across sports, business, and media.
This year, the awards reached an impressive scale: 287 nominations evaluated by an expert jury of 103 specialists.
Special guests announced the winners — those who, despite all challenges, continue to create world-class cases, secure major sponsorships, and drive the evolution of sport as a powerful business tool.

Scale and Expertise

The core value of these awards lies in their transparency and professional rigor.
Over the course of a month, analysts, media experts, and corporate top managers evaluated each project’s impact on the market.
The winners of the SBC Ukraine Awards 2025 are the true drivers of change within Ukrainian society.
From creative social media campaigns to large-scale international initiatives, every case showcased here deserves the attention of the global professional community.

Why You Should Watch

In this video, you will find the full broadcast of the ceremony, featuring candid acceptance speeches and the raw emotions of the victors.
This is a unique opportunity to look behind the scenes of the sports industry and draw inspiration from those who are actively shaping the future of Ukrainian sports today.