Businesses need to be able to find their customers, understand them, and analyze the market's response to their product. Often, companies turn to advertising experts in Google Ads to do this. For you, this is an opportunity to test your ideas, messages, and see the audience's reaction to them. During this series, you will understand what kind of business tasks can be solved through advertising in Google Ads; we will set up the ad account, budget, and optimize our campaigns together; we will discuss types of Google Ads audiences and select keywords; plan the budget, and learn how to analyze our campaigns.