Pavlo Shyshkin will talk about the history and modern ecosystem of affiliate marketing. He will also share his experience of working at MacPaw. During the lecture, the speaker will talk about: — affiliate marketing in general and about his own experience; — the first affiliate program on the Internet: how affiliate marketing was originated and what it looks like now; — affiliate marketing ecosystem — who is who? — working with related departments: how to make affiliate marketing work with them and how to complement them rather than interfere with each other. The lecture will be useful for: — people who were considering an Affiliate Marketing course but had doubts; — specialists who already work in the field but are focused on a specific area and want to see the big picture; — anyone who has been interested in the topic but hasn't had the opportunity to dive in fully. Pavlo Shyshkin — Senior Affiliate Marketing Manager at MacPaw.