In this lecture you will learn:
- How to create a marketing strategy for a small business
- How to analyze the target audience and competitors
- What approaches are available for creating a marketing team
- How artificial intelligence can be useful in marketing
- What trends are waiting for us in 2024?
- All this is based on cases and examples from the lecturer

We will also look at examples of small businesses that managed to figure out marketing and get their first customers.

Yulia Maruniak is a marketing expert with 7+ years of experience in digital marketing and marketing strategy. She is the curator of the Internet Marketing course. Co-founder of the digital state marketing agency. Lecturer at UCU Business School. She advises more than 50 brands in Ukraine and abroad.