This time, it’s all about marketing — what works, what’s broken, and whether a good campaign can save outdated systems.
We talk strategies, trends, personal burnout, and whether human-centered marketing is just a buzzword or a survival skill.

Featuring:

— Olha Divushchak, Co-founder of Paint Digital Agency, marketer at Foundation Coffee Roasters, and SMM instructor at Hillel IT School — talks about hiring challenges, how to avoid cliché creativity, and staying inspired.

— Iryna Tishchenko, public sector marketer, lecturer at Odesa National University of Economics, and speaker at Diia.Business in Odesa — breaks down the realities of marketing for government and education.

— Hosted by Alina Pervushyna, who moderates the conversation, digs into stereotypes, and compares perspectives from agency and state institutions alike.

Expect useful insights, creative truths, and a fresh look at what tomorrow’s marketing might actually require.